AI-Powered
DigitalMarketingCourse
Learn. Implement. Grow. Succeed.
This course includes 23 modules on digital marketing. It covers SEO, SEM, SMM, content, AI tools, e-commerce, email, and WhatsApp marketing. It also teaches freelancing and more. The course prepares you to be job-ready.
23 Modules
Practical Training
Real-World Projects
Placement Support
LEARN TODAY
LEAD TOMORROW
LEAD TOMORROW
Duration
3 – 4 Months
Classes
3 Days / Week
Mode
Offline / Online / Hybrid
Certification
Industry Recognized
Level
Beginner to Advanced
What You Will Learn
A complete journey from fundamentals to advanced strategy
- Digital marketing fundamentals & website basics
- Build websites with WordPress & design landing pages
- Master SEO, SEM (Google Ads) and SMO/SMM strategies
- Run and track campaigns with GA4, GTM & Meta Ads Manager
- Sell online with e-commerce, email & WhatsApp marketing
- Use AI tools for content, SEO and marketing automation
- Manage online reputation, influencers & affiliate marketing
- Build your resume, portfolio and freelance client base
Tools You'll Master
Hands-on with the actual platforms used by marketers every day
SEO & Research
- Google Keyword Planner
- Google Search Console
- Ubersuggest
- SEMrush / Ahrefs (overview)
Analytics & Tracking
- Google Analytics (GA4)
- Google Tag Manager
Advertising
- Google Ads
- Meta Ads Manager (Facebook & Instagram)
Social Media & Content
- Meta Business Suite
- Canva
- Buffer / Hootsuite (overview)
Content & Copywriting
- ChatGPT (AI content support)
- Grammarly
Website & CMS
- WordPress
- Elementor / Page Builders
Marketing & Communication
- Email Marketing (Mailchimp – basics)
- WhatsApp Business
Bonus — Industry Exposure
- AI tools for marketing automation
- Basic CRM tools (overview)
Digital Marketing Course Syllabus
23 structured modules — click any module to see what's covered
23 Modules • 52 Training Days • Beginner to Advanced
01 Basics of Digital Marketing 2 Days
- What is marketing & digital marketing?
- Difference between traditional & digital marketing
- Types of digital marketing channels
- Understanding customer needs & behavior
02 Website Fundamentals 2 Days
- What is Website & Webpages
- Types of website
- Web Browser & Search Engine
- Understand SERP
03 Content Marketing & AI Content Tools 3 Days
- Content Marketing Fundamentals
- Understanding Audience & Content Strategy
- Content Formats
- Social Media Content Planning
- Content Optimization & Performance
04 Canva 3 Days
- Graphic Design
- Logo Design
- Video Editing
- Portfolio
- Graphics by AI
05 Domain & Hosting 1 Day
- Understand Domain & Hosting
- Type of Domain Extension
- Type of Hosting
- Buy Domain & Hosting
06 Website Designing 5 Days
- Introduction to WordPress
- Website Layout & Structure
- UX/UI Basics
- Landing Page Creation
- Form Creation
07 Google Search Console 1 Day
- How Google Search Console works
- Website Indexing on Google
08 Google Tag Manager 2 Days
- Introduction to Google Tag Manager
- GTM Account & Container Setup
- Tags, Triggers & Variables (Core Concept)
- Website Event Tracking Basics
- Google Analytics Integration
09 Google Analytics 2 Days
- Overview of GA4
- Google Analytics Account Setup
- Event Tracking Basics
- Conversion & Goal Tracking
10 SEO (Search Engine Optimization) 5 Days
- On-page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
11 SEM (Search Engine Marketing) 3 Days
- Difference between SEO & SEM
- Introduction to Google Ads
- PPC Advertising
- Lead Generation
12 SMO (Social Media Optimization) 2 Days
- Social Media Page Creation
- Setup Business Profile
- Optimizing Page according to Business
- Introduction to Meta Business Suite
13 SMM (Social Media Marketing) 4 Days
- Ad Centre
- Meta Ads Manager
- Data Tracking with Pixel
- LinkedIn Ads
14 E-commerce Marketing 3 Days
- What is E-commerce
- WooCommerce
- Shopify
- Google Merchant Centre
- Amazon Seller Centre
15 Email Marketing & Automation 2 Days
- How Email Marketing Works
- Mailchimp (Email Marketing Tool)
- Template Creation
- Automation Working & Buttons
16 Affiliate Marketing 1 Day
- Introduction to Affiliate Marketing
- Amazon Affiliate Program
- Earnkaro Affiliate Tool
17 ORM (Online Reputation Management) 1 Day
- Google My Business
- Rating & Reviews
- How to Get Good Reviews
- Responding to Negative Reviews
18 AI Tools in Digital Marketing 2 Days
- Introduction to AI in Digital Marketing
- AI for Social Media Marketing
- AI for SEO & Keyword Research
- Prompt Writing Basics
- Ethical Use of AI
19 WhatsApp Marketing 1 Day
- WhatsApp Business Setup
- Broadcast & Communication Strategy
- Lead Generation & Follow-Ups
- Automation Basics
20 Influencer Marketing 1 Day
- Types of Influencers
- Influencer Platforms & Channels
- Influencer Outreach & Communication
- Content & Brand Integration
21 Google AdSense & Blogging 2 Days
- AdSense Account Setup
- Ad Placement & Optimization
- Blog Niche Selection
- Content Writing for Blogs
22 Freelancing & Client Management 2 Days
- Freelance Skill Positioning
- Freelance Platforms
- Proposal & Communication Skills
- Pricing & Negotiation
23 Resume Building, Portfolio & Interview Prep 2 Days
- Resume Formats
- ATS-Friendly Resume Building
- Digital Marketing Portfolio
- Mock Interviews
Why Choose Nivaha Academy?
- Industry expert trainers with real-world experience
- 100% practical training with live projects
- AI-powered tools & modern marketing techniques
- Placement assistance & career guidance
- Flexible batches (Morning / Afternoon / Evening)
- Lifetime access to learning resources
Career Opportunities
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Performance Marketing Specialist
- Content Marketer / Blogger
- E-commerce Marketing Executive
- Freelancer / Entrepreneur
What Makes You Job-Ready?
- Engage in real-world projects and case studies
- Build ATS-friendly resumes and portfolios
- Prepare for interviews with mock sessions
- Learn about freelance pricing, proposals, and client handling
- Personal mentorship & guidance
Placement SupportWe help you get hired!